Online advertising has become one of the strongest ways to reach customers, promote products, and build brands. Two of the most powerful advertising platforms available today are Google Ads and Meta Ads (Facebook & Instagram Ads). Both platforms allow businesses, marketers, and individuals to promote products or services. However, people often get confused about which platform is best, how to run ads properly, and most importantly, how to earn money through running ads.
This article explains Google Ads and Meta Ads in detail, highlights the difference between them, explains performance strategies, and finally shows how you can earn using these platforms even if you don’t have your own product.
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1. Understanding Google Ads
Google Ads is Google’s official advertising platform, used to display ads on:
Google Search results
YouTube
Gmail
Blogger
Partner websites (Google Display Network)
When someone searches for something on Google, Google shows relevant ads at the top of search results. This is known as Search Ads.
Types of Ads in Google Ads
Ad Type Where It Appears Purpose
Search Ads Google Search Results Get direct customer intent traffic
Display Ads Websites that show Google banners Brand awareness, retargeting
YouTube Video Ads Before / during YouTube videos Visibility + brand campaigns
Shopping Ads Search results & Google Shopping Product selling ads
App Promotion Ads Play Store / YouTube / Search Mobile app install promotion
Strength of Google Ads
Google Ads targets people who are already searching for a product/service.
High conversion rate because user intent is strong.
Useful for businesses willing to get leads, sales, or form submissions.
Limitation of Google Ads
It is costlier compared to Meta Ads.
Strong keyword competition.
Requires professional skill to avoid loss in budget.
2. Understanding Meta Ads
Meta Ads run ads on:
Messenger
Audience Network (External apps & websites)
Meta Ads are displayed to users based on:
Interests
Age
Gender
Behavior
Location
Unlike Google Ads, users here are not searching, but ads appear while they are scrolling. It is known as interruption marketing.
Types of Meta Ads
Ad Type Purpose
Image/Video Ads Promote business, page, product, branding
Carousel Ads Show multiple products in one ad
Lead Generation Ads Create leads without website
Reels & Story Ads Awareness + audience growth
Conversion Ads Sales from website store
Strength of Meta Ads
Cheaper reach compared to Google.
Best for brand promotion and audience building.
Excellent for new businesses, influencers, e-commerce, etc.
Limitation of Meta Ads
User intent is not strong, so conversion may be lower.
Requires strong creativity and emotional ad design.
Results depend heavily on targeting.
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3. Key Difference Between Google Ads and Meta Ads
Feature Google Ads Meta Ads
Audience Type Searching / Intent Browsing / Interest
Best For Sales Lead Conversion Brand Awareness + Engagement
Cost Usually Higher Usually Lower
Learning Curve Higher Moderate
Result Speed Faster for sales Faster for audience growth
Conclusion so far:
If you want immediate leads/sales, use Google Ads.
If you want audience + brand growth, use Meta Ads.
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4. Which Platform is Better?
There is no fixed answer.
Both platforms are powerful but should be used depending on your goal:
Goal Best Platform
Sell Products / Services Google Ads + Meta Conversion Ads combined
Grow Instagram Page / Brand / Personal Image Meta Ads
Get Leads for Coaching / Courses / Hospital / Real Estate Google Ads + Meta Lead Ads
Increase App Installs Google App Campaigns
The best strategy is to use both platforms together:
Use Meta ads to create awareness
Use Google ads to convert aware people into customers
This combination is called Full Funnel Marketing and is used by professional agencies.
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5. How Can You Earn Money Using Google Ads and Meta Ads?
You do not need your own product to earn.
You can earn through:
A) Freelance Digital Advertising Services
You can run ads for:
Small shops
Coaches / Teachers
Hotels / Restaurants
Real estate agents
Gyms
Boutiques
Beauty salons
Doctors / Hospitals
These businesses need customers daily.
You can charge them ₹3,000 – ₹50,000 per month depending on expertise.
How It Works
1. Approach a local business
2. Tell them you will bring customers using ads
3. They spend money on ads
4. You charge your service fees
Example:
A salon spends ₹5,000/month on ads.
You charge ₹3,000/month for managing their ads.
Your monthly earning = ₹3,000 from just 1 client.
Get 10 clients = ₹30,000/month.
Get 50 clients = ₹1,50,000/month.
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B) Affiliate Marketing Through Ads
You can promote affiliate products through ads:
Amazon Affiliate
Flipkart Affiliate
Awin / CJ Affiliate
ClickBank
A.I. Software affiliate programs
Hosting affiliate programs
You run ads to sell products → you earn commission.
If you understand:
Targeting
Ad creatives
Persuasive landing pages
You can scale this method into daily automated income.
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C) Run Ads for Your Own Digital Products
If you create:
Online course
Ebook
Paid PDF
Templates
Digital tools
Meta ads + Google ads can scale it globally.
This is the highest profit margin business model because:
No physical product
No delivery cost
No storage cost
No employee cost
Profit margin = 80% – 98%
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D) YouTube Monetization & Instagram Growth
You can use Meta Ads to grow:
Page Followers
YouTube Subscribers
Reels Reach
Personal Branding
Once your page grows:
You earn brand deals
Collabs
Sponsorships
Paid promotions
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6. Step-by-Step Ad Running Strategy (Simple & Practical)
Step 1: Define Goal
Lead
Sale
Traffic
Engagement
Step 2: Choose Platform
Goal Platform
Direct Sales Google Search / Meta Conversion Ads
Awareness Meta Engagement / Video View Ads
Local Customer Meta Lead Ads + Google Local Ads
Step 3: Create Creatives
Clear message
Human emotion
Call-to-action button
Step 4: Track & Optimize
Don’t judge ad performance in 1 day
Give minimum 3–7 days learning phase
Analyze CTR, CPM, CPC, Conversion Cost
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7. Final Conclusion
If You Want Use
Fast Customer + Leads Google Ads
Cheap Reach + Brand Growth Meta Ads
Best ROI Both Combined
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